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Beyoncé’s Haircare Brand Cécred Debuts at Space NK

Cécred broke the record for the biggest brand launch ever at Space NK – with thousands flocking to the store and online to shop.

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By: Rachel Klemovitch

Assistant Editor

The haircare brand founded by Beyoncé Knowles-Carter, Cécred, has launched in the UK at Space NK.

Cécred broke the record for the biggest brand launch ever at Space NK – with thousands flocking to the store and online to shop. 

Standout products for the collection include the Restoring Hair & Edge Drops (currently the best seller), followed by the latest launch, Temple Oud Hair Perfume.

Grace Ray, CEO of Cécred, commented:

“The UK has been our largest market outside the US since day one. To mark the biggest launch in Space NK’s history is a true testament to the connection we’ve built with our global community.”

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